Mark Kohler Radio Show Interview Notes
Below are the notes from the interview Michael Gier recently did on the radio show hosted by Mat Sorensen. The notes include video production tips and links to inexpensive items you'll need to produce you're own videos.
Of course if you would rather hire a professional, we am here to help you with all of your video production needs.
Be sure to take a look at some of the Videos we've recently produced.
Feel free to also watch a Workshop sponsored by Morgan Stanley Smith Barney that Michael Gier spoke at for a group of business owners discussing the importance of using video as a marketing strategy, as well as, how to properly optimize and distribute your video's.
Website Video Options:
Home Page Introduction
About Us
Video tips
Testimonials
Promote Products
Using Video For Internet Marketing Is A Must!
The goal is to bring customers to your website.
Make the Video Simple Or Fancy As You’d Like:
- Photo’s, Music, & Text
- Add Voice Over
- Be On-Camera or Hire A Professional
- Use A Teleprompter or memorize the script – do not put a sheet of paper next to the camera because we can see that you are not looking directly into the camera.
- Film On Location or Use Green Screen
Tips:
- One video is all you need!
- Keep it under 2 minutes.
- Creating High Quality Video Gets You More Viewers, and establishes credibility & trust. It’s all about perception and your video represents you and what you offer.
- Keep the length of your videos short
- If you will be on-camera, memorize your lines and practice over and over again. Remember to smile and be warm and inviting with your presentation.
- If you hire a spokesperson then be sure that they represent your target market
- Create Branding – add company website at least twice; near the beginning and at the end.
- End with your logo and contact information
- Include a call to action.
Upload your video to YouTube and Vimeo.
Make your featured video a welcome video
Customize your channel to your liking.
Add new video's or video tips every so often
Optimize your video so that it can be found.
Videos are found based on the title, description and tags.
It’s important to have a catchy title to persuade people to watch your video.
Start the description with your website to help refer traffic from your video to your site. It would be http://www.yoursite.com - then the description here.
1. Use Relevant Tags - Make sure your tags are relevant to your content.
2. Use Tag words in the title and description.
3. Match Tags in Title and Description - Use tags as you would primary keywords in a page optimization.
TIP - Tags are not long sentence like phrases.
The thumbnail is very important. Using the right one will catch peoples attention so make it sharp, clear, eye catching and related to your video.
Social Networking Sites & Blogs
Create a facebook page & upload your video.
Tell those following you on Twitter.
Blog about your video and link to your video.
Be sure you video is set so that it can be shared by others.
When you upload your video to the internet, be sure that people can share your video.
Eqmt. & Filming Tips:
Here is some advice and the eqmt. needed to produce nice videos for YouTube, the web, and even training DVDs.
Use a quality HD camera that shoots in wide screen. Camera should have:
- External mic jack
- Headphone jack
- Manual white balance
- Manual focus
- Manual exposure control
Use a tripod, do not hand hold the camera and try to film; it won't be steady enough.
Come in tight around the subject being filmed. Do not have a lot of empty space above their heads.
Have proper lighting facing the subject. Do not have lots of light behind the subject.
Lighting is usually the standard 3 light set up. Key light, fill light, and back light.
- Use natural color fluorescent lights on light stands.
Use a good Lavalier Microphone that you can plug in directly to the camera. Do not use the camera’s mic.
Here's are suggestions of some good eqmt. that you can purchase from Amazon. Just click on the link.
Kodak Play Touch HD Video Camera - $132.50
Remote - $8.55
Memory Card - $19.66
Lavalier Microphone - $21.72
Tripod with Mounting Plate- $19.93
5-in-1 Collapsible Reflector $19.95
Good video editting software:
Sony Creative Software Movie Studio HD Platinum 11 - $49.95
Adobe Premiere Elements 10 - $72.94
Royalty free music is very important:
www.FreeStockMusic.com - this is a great site to get some free music to start with.
www.smartsound.com - this site has free software called Sonic Fire Pro that allows you to take their music and customize it to exactly what you need for your project. You have to purchase the music but it's a great option.
Writing your script:
You don't want your video to be more then 2 minutes long. Use this as a guide to the length.
180 words = 60 seconds; 225 words = 75 seconds; 270 words = 90 seconds
Keep in mind your target market and include what would be most important to your potential customers; things that would encourage them to give you business, how your business solves their problem or makes their life easier.
1. Research related businesses and see what videos your competitors are doing, if any. Write down what you liked most about your favorite videos, and make a list of the key attributes that you may want included in your own
video. Don't copy them, be sure your video is original, but do the research to see what their doing and what you like about them.
2. What is the overall message that you want to get across?
3. List in detail the services or products that you want highlighted?
4. Where do you do business and what communities do you serve?
5. What year did you start your business?
6. If you have a company tag line, write it down and use it.
7. Write down exactly what you provide?
8. What makes you different then your competitors? (why someone should hire your business over someone else)
9. Do you have any special awards or recognition that should be mentioned?
10. Are you with the Better Business Bureau? What is your rating?
11. Is there anything on your website that you want highlighted? If so, what is the webpage address and what do you want pointed out?
12. What is the “call to action” (something you want them to do at the end of the video), write that down.
Of course if you would rather hire a professional, we am here to help you with all of your video production needs.
Be sure to take a look at some of the Videos we've recently produced.
Feel free to also watch a Workshop sponsored by Morgan Stanley Smith Barney that Michael Gier spoke at for a group of business owners discussing the importance of using video as a marketing strategy, as well as, how to properly optimize and distribute your video's.
Website Video Options:
Home Page Introduction
About Us
Video tips
Testimonials
Promote Products
Using Video For Internet Marketing Is A Must!
The goal is to bring customers to your website.
Make the Video Simple Or Fancy As You’d Like:
- Photo’s, Music, & Text
- Add Voice Over
- Be On-Camera or Hire A Professional
- Use A Teleprompter or memorize the script – do not put a sheet of paper next to the camera because we can see that you are not looking directly into the camera.
- Film On Location or Use Green Screen
Tips:
- One video is all you need!
- Keep it under 2 minutes.
- Creating High Quality Video Gets You More Viewers, and establishes credibility & trust. It’s all about perception and your video represents you and what you offer.
- Keep the length of your videos short
- If you will be on-camera, memorize your lines and practice over and over again. Remember to smile and be warm and inviting with your presentation.
- If you hire a spokesperson then be sure that they represent your target market
- Create Branding – add company website at least twice; near the beginning and at the end.
- End with your logo and contact information
- Include a call to action.
Upload your video to YouTube and Vimeo.
Make your featured video a welcome video
Customize your channel to your liking.
Add new video's or video tips every so often
Optimize your video so that it can be found.
Videos are found based on the title, description and tags.
It’s important to have a catchy title to persuade people to watch your video.
Start the description with your website to help refer traffic from your video to your site. It would be http://www.yoursite.com - then the description here.
1. Use Relevant Tags - Make sure your tags are relevant to your content.
2. Use Tag words in the title and description.
3. Match Tags in Title and Description - Use tags as you would primary keywords in a page optimization.
TIP - Tags are not long sentence like phrases.
The thumbnail is very important. Using the right one will catch peoples attention so make it sharp, clear, eye catching and related to your video.
Social Networking Sites & Blogs
Create a facebook page & upload your video.
Tell those following you on Twitter.
Blog about your video and link to your video.
Be sure you video is set so that it can be shared by others.
When you upload your video to the internet, be sure that people can share your video.
Eqmt. & Filming Tips:
Here is some advice and the eqmt. needed to produce nice videos for YouTube, the web, and even training DVDs.
Use a quality HD camera that shoots in wide screen. Camera should have:
- External mic jack
- Headphone jack
- Manual white balance
- Manual focus
- Manual exposure control
Use a tripod, do not hand hold the camera and try to film; it won't be steady enough.
Come in tight around the subject being filmed. Do not have a lot of empty space above their heads.
Have proper lighting facing the subject. Do not have lots of light behind the subject.
Lighting is usually the standard 3 light set up. Key light, fill light, and back light.
- Use natural color fluorescent lights on light stands.
Use a good Lavalier Microphone that you can plug in directly to the camera. Do not use the camera’s mic.
Here's are suggestions of some good eqmt. that you can purchase from Amazon. Just click on the link.
Kodak Play Touch HD Video Camera - $132.50
Remote - $8.55
Memory Card - $19.66
Lavalier Microphone - $21.72
Tripod with Mounting Plate- $19.93
5-in-1 Collapsible Reflector $19.95
Good video editting software:
Sony Creative Software Movie Studio HD Platinum 11 - $49.95
Adobe Premiere Elements 10 - $72.94
Royalty free music is very important:
www.FreeStockMusic.com - this is a great site to get some free music to start with.
www.smartsound.com - this site has free software called Sonic Fire Pro that allows you to take their music and customize it to exactly what you need for your project. You have to purchase the music but it's a great option.
Writing your script:
You don't want your video to be more then 2 minutes long. Use this as a guide to the length.
180 words = 60 seconds; 225 words = 75 seconds; 270 words = 90 seconds
Keep in mind your target market and include what would be most important to your potential customers; things that would encourage them to give you business, how your business solves their problem or makes their life easier.
1. Research related businesses and see what videos your competitors are doing, if any. Write down what you liked most about your favorite videos, and make a list of the key attributes that you may want included in your own
video. Don't copy them, be sure your video is original, but do the research to see what their doing and what you like about them.
2. What is the overall message that you want to get across?
3. List in detail the services or products that you want highlighted?
4. Where do you do business and what communities do you serve?
5. What year did you start your business?
6. If you have a company tag line, write it down and use it.
7. Write down exactly what you provide?
8. What makes you different then your competitors? (why someone should hire your business over someone else)
9. Do you have any special awards or recognition that should be mentioned?
10. Are you with the Better Business Bureau? What is your rating?
11. Is there anything on your website that you want highlighted? If so, what is the webpage address and what do you want pointed out?
12. What is the “call to action” (something you want them to do at the end of the video), write that down.
Disclosure: The Federal Trade Commission (FTC) requires that we disclose any relationship we may have between a product manufacturer or service providers.
The owners of this website would like to disclose that this site has an affiliate relationship with Amazon.com, some of
which are linked to through this page. As such, we have a sponsorship relationship with, and will be paid commissions for sales referred by this site.
Even though we receive compensation for recommendations as an affiliate, we always give our honest opinions and recommendations.
The owners of this website would like to disclose that this site has an affiliate relationship with Amazon.com, some of
which are linked to through this page. As such, we have a sponsorship relationship with, and will be paid commissions for sales referred by this site.
Even though we receive compensation for recommendations as an affiliate, we always give our honest opinions and recommendations.
