Why Use Video?
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More than any other medium, video engages viewers and allows you to make a faster connection with potential clients. People do business with people, not websites. Video allows them to feel comfortable with you before they’ve even contacted you and it shows them why you are their best choice.
When someone is searching for your services or products, if your website is text and pictures only like everyone else’s, then they why would they call you instead of someone else? Video allows you to stand out and be different than your competition.
In todays changing world, most of the people online have a very short attention span. It’s not enough to simply get visitors to your site, now you must also capture their interest and quickly deliver your message. |  |
Research shows that people prefer to watch video then read about your company. The average conversion rate for text only sites is only 1%. It's a fact, websites that have video have a much higher conversion rate.
“Our amount of leads from the traffic we were driving to our site increased by about 400%. Just that one video saved users the time of looking through our site.” - JB Kellogg
Not only does online video communicate your qualifications and personality in a dynamic and effective way but it also raises your visibility and web presence because a video is 53 times more likely to show up on Google than a text only site.
Website Magazine’s April 2011 issue stated, “Video is one of those content assets that has a major presence on the search results page and its importance can no longer be denied by any department in the organization.”
In their May 2011 issue they said, “Video is the fastest growing medium in the history of the Web, and both consumers and marketers are embracing it at unprecedented rates of adoption. Small and medium sized businesses in virtually every industry are currently building their brands, engaging new customers and selling their products and services through the use of online video.
“You can either adapt your approach and practices or sit idle and watch your websites disappear from view and your business become obsolete.” - Peter Prestipino, Website magazines Editor-in-Chief.
“Our amount of leads from the traffic we were driving to our site increased by about 400%. Just that one video saved users the time of looking through our site.” - JB Kellogg
Not only does online video communicate your qualifications and personality in a dynamic and effective way but it also raises your visibility and web presence because a video is 53 times more likely to show up on Google than a text only site.
Website Magazine’s April 2011 issue stated, “Video is one of those content assets that has a major presence on the search results page and its importance can no longer be denied by any department in the organization.”
In their May 2011 issue they said, “Video is the fastest growing medium in the history of the Web, and both consumers and marketers are embracing it at unprecedented rates of adoption. Small and medium sized businesses in virtually every industry are currently building their brands, engaging new customers and selling their products and services through the use of online video.
“You can either adapt your approach and practices or sit idle and watch your websites disappear from view and your business become obsolete.” - Peter Prestipino, Website magazines Editor-in-Chief.
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